Over the Bull Podcast
#4 – Selling Emotion – The Triggers Marketers Use (and Abuse) | Over the Bull®
Episode: The Ethics of Emotional Triggers in Marketing Marketing is everywhere. Whether you’re watching a baseball game or scrolling social media, you’re surrounded by emotional triggers crafted to influence your decisions. In this episode of Over the Bull, we dive deep into the most powerful emotional triggers used in marketing—fear, greed, trust, envy, pride, guilt,…
Read More#3 – How to Spot Real Design Talent (And Avoid Template Traps) – feat. Brendan Furnish | Over the Bull®
Podcast Recap: What Makes a Real Designer Episode: What Makes a Real Designer — and Why It Matters for Your Business This episode of Over the Bull tackles one of the most persistent challenges in modern marketing: how to distinguish real, strategic design from shallow, cookie-cutter visuals. Host Ken Carroll sits down with veteran creative…
Read More#2 – The Biggest Marketing Misconceptions | Over the Bull®
Where the Myths Begin Welcome back to Over the Bull. In our first episode, we talked about letting go of a client—something agencies rarely admit. But in today’s episode, we’re pulling back another curtain: the biggest misconceptions about marketing. These myths are everywhere, and they’re often the reason small businesses get stuck or fail altogether.…
Read More#1 – The Client We Had to Fire | Over the Bull®
We fired a client. That’s right. In our very first episode of Over the Bull, we opened up about one of the toughest decisions an agency can make: letting a client go. This isn’t something we do casually or often, but sometimes, despite the best intentions and plenty of hard work, the relationship simply doesn’t…
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